COLLECTOR’S FORUM: The Passionate Pursuit

Our first COLLECTOR’S FORUM workshop was this Friday, and the gallery was packed! We covered every angle of art collecting, from buying and selling to consignment agreements, insurance and art conservation. Event participants received a special packet at the end of the event with a comprehensive write-up on art collecting by Lawrence. Check out his beautiful introduction on the ‘passionate pursuit’ below, and come to our second workshop on Friday, October 24 to see our presentation and get the rest of the packet. Seats are limited, so make sure to contact us if you’d like to reserve a spot.

Collector's Forum- Art Collectors Workshop- Matthews Gallery blogLawrence Matthews and Matt Horowitz discuss a 17th century painting attributed to Jean-Baptiste Monnoyer

Close your eyes for a moment and think of a great piece of art you’ve seen and remember the way it made you feel. Was it was a sculpture, a painting or a drawing? Maybe it was a portrait or a landscape or an abstract. Maybe you saw it in a hometown gallery, in an artist’s studio, or in Paris walking through the Louvre. Wherever it was, remember that moment where you were overcome by that artwork, when you were flooded with a feeling that that swept you outside of yourself and put you in touch with something powerful and moving.

That is the true essence of art. The feeling you remember connects you to something deep within the human spirit and reminds you of what it means to be truly alive. It has nothing to do with money or the fame of the artist or how the art decorates a room. It has to do with the pure joy of imagination and creativity and our desire for beauty and intellectual enrichment.

Art Conservator Matt Horowitz at Collectors Forum- Matthews Gallery

Fine art conservator Matt Horowitz talks about caring for art with our oil painting by A.J. Barry

Now, imagine another scenario. You and your spouse live in a small apartment. You both have low paying jobs but are passionate about art. You develop a plan and over the course of several years of collecting you amass 4,782 artworks many of which are considered masterpieces. You even give 2500 works from your collection to 50 museums around the country. You do all this when the highest yearly salary you ever earned was $23,000. This is the story of Herb and Dorothy Vogel – two of the greatest art collectors in recent memory.

How did they do it with so little money? First, they developed a plan, then they learned as much as they could about art – they read; they took classes; they talked to artists, gallery owners, museum curators and other collectors. They became knowledgeable, focused on the type of collection they wanted, and excited about building it. Eventually they built it into one of the greatest art collections of the 20th century.

Collecting art can enrich your life and potentially create a valuable asset for you and your heirs. Following are strategies you will need to create, maintain and grow your art collection whether you decide to focus on just a few pieces or enough to fill a museum. These insights and practical advice will help you achieve your collecting goals.

Building an art collection involves four main areas:
1. Learning About Art
2. Buying Art
3. Caring For Art
4. Selling Art

Get the details on all  of these pursuits next Friday at COLLECTOR’S FORUM Workshop 2, and connect with us on Facebook, Twitter and Instagram for daily gallery news.

COLLECTOR’S FORUM: Join the Network

Get Connected- Collector's Forum Workshops- Matthews Gallery blog

Seats are filling up for our free COLLECTOR’S FORUM workshops, which begin next Friday as part of the Santa Fe Gallery Association’s Art Matters lecture series. The events have already given us the opportunity to connect with art lovers of all stripes. As the news spreads from person to person, a network is forming with links to local art legends like Alfred Morang and Fremont Ellis.

Gertrude Stein with her famous Picasso portrait- Matthews Gallery blogGertrude Stein with Pablo Picasso’s famous portrait of her

That’s why this lovely friendship map of Parisian modern artists and patrons from the early 20th century caught our eye on Twitter the other day. Celebrated salonniere Gertrude Stein is the spider at the center of the web, of course, with Pablo Picasso and Henri Matisse and Joseph Stella and Henri-Pierre Roche entangled around her. Mabel Dodge and Marsden Hartley appear too, and their later New Mexico adventures tie this famous circle directly to our own rich cultural history. Forget six degrees of separation, we’re down to one!

The art world is beautifully interconnected, but that doesn’t mean it has to be exclusive. Our workshops are designed for anyone who’s ever considered dipping a toe into the art market, whether you have a full array of masterpieces or a virtual wish list of art treasures on Tumblr. We’ll cover every angle of the art business, including:

  • How the price of artwork is determined
  • How the primary art market differs from the secondary market
  • The importance of provenance
  • When conservation should be considered for an artwork and what is involved
  • How to insure your artwork
  • How to receive an accurate art appraisal
  • How to negotiate the purchase of art
  • The best strategies for buying or selling art at auction

The workshops will feature fascinating behind-the-scenes stories from our gallery, and tales of tricky art conservation projects from special guest Matt Horowitz. Shoot us an email to reserve your seat and become a link in the long chain of art connoisseurs, from the City of Light to the City Different!

Learn more about COLLECTOR’S FORUM on our exhibition page, and connect with us on Facebook and Twitter for daily gallery news.

COLLECTOR’S FORUM: Conservator Matt Horowitz

 Fine art conservator Matt Horowitz will appear at our COLLECTOR’S FORUM workshops
on October 17 and 24. The free events are for anyone who’s ever considered buying, selling or caring for fine art and has questions about the inner workings of the art world. To reserve a seat, make sure to contact us!

Matt-Horowitz-Goldleaf-Framemakers-Conservator

Conservator Matt Horowitz with a 17th century painting he restored for Matthews Gallery

“I came in and they gave me a de Kooning,” says Matt Horowitz. He’s telling the story of his arrival in Manhattan at 24 years old to work for a famed art restoration firm. If he failed this audition, there would be dire art historical consequences.

“A piece of the white paint had chipped away, which is the hardest thing to match, because white is never really white,” Horowitz says, nervously twisting the ring on his finger. “I was like, ‘You don’t even know who the hell I am, and you just gave me a de Kooning and you want me to fix it.'” At the end of the painstaking task, Horowitz had a new job. Eight years later he sits in Matthews Gallery’s front room among paintings he’s restored for us, with a budding reputation as a rare young master in his field.

Horowitz grew up in Santa Fe, where his father Marty founded Goldleaf Framemakers in 1988. One summer in high school he got bored with the family business and asked local art conservator Steven Prins to teach him the tricks of the trade.

After receiving his BFA in painting and drawing at the University of New Mexico, Horowitz returned to Santa Fe to work with Prins, but he’d always dreamed of living in New York. When he got a job offer from Lowy Frame & Restoration Company in Manhattan, he took the leap.

Matt Horowitz- Art Conservator- Goldleaf Framemakers of Santa FeHorowitz at work

“I didn’t go and get my masters degree in conservation because I went for a ‘apprenticeship to working commercially’ route,” Horowitz says. “I prefer it because when you go to school it’s a very different environment. It’s very intellectual.” At Lowy he got hands-on experience with diverse museum-quality work: paintings by Degas, Dali and other legends.

Horowitz had a great job and an apartment in Manhattan, but he was far away from his family. “Things had gotten really rough after the recession,” he recalls. “My dad calls and says, ‘Would you be interested in coming back and helping your old man out?'” It was a difficult decision, but Horowitz left New York behind.

His first winter back in Santa Fe was hard work. Horowitz lived in the family shop and turned out beautifully restored artwork on tight deadlines, building a successful new wing of the business. It’s been four years since his return and a decade since he started working as a professional art conservator, and business is booming.

Still Life Attributed to Jean-Baptiste Monnoyer- Matthews Gallery blogUntitled still life by Jean-Baptiste Monnoyer, impeccably restored by Horowitz

“Now that I’ve been doing it for 10 years, I really push that,” Horowitz says. “I’ve definitely come up against the ageism, and the people who say, ‘How could you know what you’re doing? You’re too young.'” That’s why he jumped at the chance to collaborate with us on our Art Matters event, COLLECTOR’S FORUM. During our free workshops on October 17 and 24, he’ll discuss the fine points of maintaining and restoring artwork in your collection and tell fascinating stories from his career, including the tale of restoring one of Matthews Gallery’s oldest works of art.

“It’s kind of like being a detective,” he says. “It’s exciting. Something comes in and it’s not always totally straightforward, there’s a combination of things. It can be stressful but it’s exciting. You have to follow the clues and figure it all out.”

Learn more about COLLECTOR’S FORUM on our exhibition page, and connect with us on Facebook, Twitter and Instagram for daily gallery updates.